The Citizen is a Gauteng-based daily, national newspaper, distributed Monday to Friday, with its core circulation in Gauteng (82%). Saturday Citizen appears on Saturdays.
In 2012, Eureka Zandberg took over from Greg Stewart as the publisher of The Citizen. She brought in renowned design guru Dr. Mario Garcia, to give the newspaper a complete revamp. In Dr. Garcia’s words “In South Africa, The Citizen decided to face challenges and seize opportunities, while sending a message to its devoted readers: you have changed, and so have we.” The new edition hit the streets on 1 August 2013.
The Citizen represents the best of what a modern media house can produce. Today’s journalists are storytellers and do so in a variety of ways on numerous platforms. We offer our readers a smooth journey and fully integrated experience across mobile, tablet, print and online. Our value propositions are tailored to fit the various interests of our readers.
The Citizen is edited by Steven Motale, published daily, and carries quality content across its various editorial pillars including: news, business, sport, lifestyle and entertainment, motoring, horseracing, gaming and auctions.
We bring our readers the most important daily happenings, both locally and internationally in a concise, easy-to-read tabloid format.
Our supplements carry a large variety of reader interest subjects such as sport, economics, politics, entertainment and leisure, motoring, health and horseracing.
In response to a huge gap in the market for local soccer news, The Citizen launched a new soccer supplement, Phakaaathi, 22 July 2014. Phakaaathi, edited by Jonty Mark (well-known professional sports writer, specialising in soccer) is published as a pull-out supplement every Tuesday.
The Citizen is also an important information vehicle for local and national advertising.
CIRCULATION AND READERSHIP
Format: tabloid | Circulation: 55 548 | Readership: 437 000
Format: tabloid | Circulation: 36 813 | Readership: 47 000
Gender: Male: 58.8% | Female: 41.2%
Race: Black: 68% | Coloured, White, Indian: 32%
Age: 25- to 34-year-olds: 29.7% | 35- to 49-year-olds: 31% | 50-years-olds and older: 33%
LSM: LSM 8 – 10: 54.9% | LSM 5-7: 41.5%
Income R20 000 and above: 43.2% | R11 000 – R19 999: 17.5% | R5 000 – R10 999: 25%
(Sources: ABC Oct – Dec 2014 | AMPS 2014BA)
Editorially we strive to serve our readership, which covers a broad range, racially and politically. Our aim is to be clear, forthright and lively, with up-to-date news and opinion, including much input from The Citizen readers. Items are generally short and crisp, allowing busy people to keep up to speed, while also providing longer features for those who have more time to relax with the paper.
News | business | politics
Soccer |Phakaaathi | horse racing | gaming
Sport | entertainment | health
Classifieds | motoring | legals | auctions
SUPPLEMENTS AND SPECIAL FEATURES
RACING EXPRESS: Horseracing special with highs and lows, tips, trainer reports and all the intrigue on and off the track. Forty pages of horse racing every week, including forms for all SA and selected international races.
PHAKAAATHI: Soccer supplement launched 22 July 2014 – 100 percent focused on promoting South African football.
MOTORING: Car launches, road tests, motor sport, road safety, new car prices, special features. Full throttle motoring section, covering motor sport and car reviews for the novice or enthusiast, every Monday and Saturday with an extensive pull-out every Wednesday.
HAMMER&GAVEL: We bring our readers exciting, in-depth articles, e.g. collectables, classic cars and bikes, residential property. Our commercial audience benefits from having access to a range of topics, e.g. personalities, trucks, commercial property, agriculture. In short, our readers get all the auction news from around the globe and locally every Friday.
BUY IN BULK: A 16-page supplement every Thursday. The main advertisers are cash and carry clients, and it has a core readership of spaza and small shop owners.
SPORT: Local/international sport coverage, columnists, results, sport on TV, sports betting, Phakaaathi, soccer/cricket/rugby/tennis/golf/boxing/athletics and more.
BUSINESS: Daily financial news from the award-winning Moneyweb team: personal finance, financial products, JSE/markets, business news, legislation, trends, economic indicators, investigative journalism
CITY: Fashion/Beauty, Style/Grooming, Food, Health, Technology, Sex & relationships, Celebs, Arts/Entertainment. The who’s who and what’s new in CDs, books, theatres, movies, gaming and TV, daily.
GAMING: News, views and tips on responsible gambling, poker and the casino environment, including restaurant and show reviews. In the paper every Thursday.
The Citizen: +27 11 248 6000
Sales enquiries: Gillian Johnston, General Manager Sales | Tel: +27 11 248 6094 | firstname.lastname@example.org
Media enquiries: Zarko Jevtic, Marketing Manager | Tel: +27 11 248 6226 | email@example.com
Editorial enquiries: Steven Motale, Editor | Tel: +27 11 248 6013