Ina Opperman
Business Journalist
3 minute read
21 Sep 2021
4:50 pm

SA’s consumer optimism wanes as Covid-caused financial hardship remains

Ina Opperman

South Africans are known for their consumer optimism, but financial hardship is changing that.

Image: iStock

Consumer optimism is on the decrease as South Africans battle financial hardship and household incomes remain under pressure due to the Covid-19 pandemic, with 50% of respondents in a survey saying their finances have still not recovered, while 61% said their household income was still impacted. TransUnion conducted the online survey in partnership with third-party research provider, Qualtrics® Research-Services among 1,100 adults between 10 and 16 August, a month after the civil unrest and during the peak of the third wave of Covid-19 cases. The survey showed that nearly two-thirds of South African consumers said their household income was currently...