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Car seat collection drive now at The Glen

Imperial Road Safety and the 947 Breakfast Club launch the 6th consecutive Car Seats for Kids campaign.

WITH October being National Transport Month, Imperial Road Safety has rolled out its famous Car Seats for Kids campaign in Johannesburg and Pretoria.

The Imperial and Wheel Well team were at The Glen shopping centre on October 11 to collect old car seats from the public. This year, the brand has partnered with the 947’s Breakfast Club to bring this impactful campaign to market once again, following previous successes.

“Since we first launched the Car Seats for Kids campaign in 2012 the outpouring of support that we have received from residents in these regions has been overwhelmingly positive. Launching the campaign this year was an easy decision for us and we are excited to see what this year holds,” said Berenice Francis, group commercial executive at Imperial.

During National Transport Month, Imperial aims to continue raising much-needed awareness around child safety on South Africa’s roads, which continues to be of serious concern where research indicates that less than seven per cent of children travelling in cars are buckled up. Imperial and 947 will strive to counter this issue by encouraging the donation of car seats by the public. These seats are then restored and safety checked by partner Wheel Well before being distributed to those families who can’t afford a new one. This distribution hopes to build on the over 8 000 car seats collected through the campaign since its inception.

Peggy Mars is the founder of Wheel Well who sees this as an opportunity to work together with Imperial Road Safety to educate parents about the importance of buckling children up and doing so correctly.

“This time of year is always an exciting one for us at Wheel Well as this is not only a period where we receive an overflow of donated car seats from the public but, more importantly, we get the chance to help educate parents,” said Mars.

Imperial has again partnered with their group companies Hyundai, Renault, KIA and recent partner, Mitsubishi. This gives consumers easy access to drop-off points and ensures that anyone within Johannesburg and Pretoria can drop off their used car seats at a location that is convenient to them.

“Road Safety among our children is a societal issue that impacts families from all backgrounds. We would, therefore, like to encourage all Johannesburg and Pretoria residents to come out in their numbers to support this worthy initiative and contribute to fulfilling the need for car seats in South Africa,” said Francis.

Imperial Road Safety and the 947 were recently at The Glen and will visit the Glen again to round off their collection on October 20 from about 8am to about 4pm.

For more information visit https://www.imperial.co.za/sus-roadsafety.php#tab-3

Also Read:

Up close and personal with The Glen’s dynamic duo

Taking a look at The Glen revamp

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