Nkululeko Maseko, Snow leopard Brand ambassador for Sub-Saharan Africa, said the brand targets ladies who are affluential, mature and brand conscious and their secondary target being the males in clubs who buy ladies drinks. Having that in mind, The Sands was picked as a perfect venue for the launch for its relaxed beach feel.
The event started off on a low note as a result of guests only pitching up after the set time but picked up momentum as the day progressed. Great attention was paid into detail, from cocktails to the décor, which complemented their all white theme.
But most importantly, the turnout was also great … Not empty but also not too full. Boasting some of SA’s finest in the entertainment industry: Kelly Khumalo, Thembi Seete, Cga, Wanda Baloyi, Lucia Mthiyane, Bujy, Hypress, Mokgadi and many more.
The first part of the event was only for those invited then later in the afternoon, open to the public and also had rugby viewing. To get around, #UnleashSLV and #Snowleopard were used to paddle through social network pages, making quite a number of rounds, scoring Snow leopard vodka attention and likes throughout the day.