Travel trend alert: Four reasons why 2023 is all about nature-based tourism

Nature-based tourism offers young people an exciting breakaway experience from busy cityscapes and the constant connected buzz of everyday life.

Millennials and Gen Zs are the most socially and environmentally conscious generations and want to interact with the world around them while also gaining that sense of peace, relaxation, and the chance to discover new experiences.

Combine that attitude with a craving for wide open spaces and you get the latest travel trend: nature-based tourism.

One of our fave, local, nature-based tourism hotspots, Kruger Gate Hotel, shares four reasons why this travel trend is a must for 2023:

  • Adventure, chill and so much more: Be it mountain climbing or more relaxing pursuits such as hiking, stargazing and taking wildlife tours, nature-based tourism offers something for everyone. 
  • Good for you:  Spending time in nature greatly reduces stress and anxiety, improving both mental and physical well-being.
  • Give back to the area:  This type of tourism plays a big role in driving funding and support for the conservation and restoration of these vast areas of wilderness and natural beauty. Young travelers are also increasingly interested in seeing better benefits for local communities. 
  • Immerse yourself into the local culture: The hospitality industry has witnessed significant growth in demand for sustainable tourism products and services, as young travellers pursue experiences that enable them to engage in local cultures, foods and environments.

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