Celebrate the power of scent

Today is National Fragrance Day - a day dedicated to celebrating the beauty of all things fragrant.

Did you know that fragrances and perfumes can be traced back to Ancient Mesopotamia? Historically, fragrance was associated with royalty and the ultra-wealthy, but today, it plays an important part in our everyday lives.

So what is it about fragrance that makes it so special? Have you ever smelt a specific scent and felt yourself being transported to another time or place? Fragrance is closely linked to memory and emotion, and just the hint of a familiar scent can conjure up a memory or trigger an emotion. The scent of freshly baked biscuits might transport you back to your childhood, the smell of lavender might remind you of your grandmother, or perhaps the scent of a room freshener reminds you of a home you once lived in.

There is so much more to a fragrance than just the top, heart and base notes. We’re tempted to go as far as to say that scent is magical. It never ends the way it begins. It can change a person’s mood or state of mind. A few spritzes of your favourite perfume could lift your spirits or boost your confidence. Perfumes are multifaceted, and hold the power to capture, enchant, and even seduce.

Today we are spoilt for choice – from florals to woods, to Oriental, to fresh scents, there is something for everyone. No matter what your preference, there is a scent that will resonate with it.

Why not expand your fragrance collection with Sunpac this National Fragrance Day? If you’ve yet to find your signature scent, or you’re on the hunt for something brand new, then one of these new launches might be just up your alley: 

Mercedes Benz Pop Eau de Parfum is a new eye-catching, trendy fragrance for women that is simultaneously energetic and addictive. An expression of youthful and colourful life, this feminine Oriental-floral encompasses the dynamism of bergamot and mandarin, the softness of frangipani and jasmine sambac and the seduction of sandalwood and vanilla. R1295.95 for 60ml.

Mercedes Benz Man Bright Eau de Parfum is a woody aromatic scent for the charismatic man. Modern and futuristic, this elegant fragrance is zesty and energising thanks to opening notes of pink pepper and bergamot. Lavandin, incense SFE and jasmine at the heart give the scent a modern take while cedarwood, white musk and tonka bean base notes are to thank for its sensual side. R1695.95 for 100ml.

On the hunt for something new? Rockford fragrances are now available exclusively at Dis-Chem:

Rockford Wild Black Eau de Toilette

An unconventional scent for the unconventional man, Rockford Wild Black is an Oriental fragrance that’s simultaneously hot and fresh, with just the right amount of mystery. Embodying strength, charisma and just a hint of wildness, the scent opens with tops notes of ginger and citrus before revealing the unconventional duo of cinnamon and incense at the heart. At the base, leather, amber and vetiver complete this masculine scent. R395 for 100ml.

Rockford Wild White Eau de Toilette

Like a burst of ice over the skin, Rockford White embodies an explosion of strength and energy. It opens with the bright freshness of bergamot and mint cocktail, while heart notes of lavender, eucalyptus and pine give the scent a refined elegance. Finally, cedarwood, musk crystals and tree moss at the base leave an invigorating and sensual trail. Aggressive and rebellious, this fragrance is filled with energy. It’s the perfect scent for a man with an untameable essence. R395 for 100ml.

If fun, playful and trendy is what you’re after, then you’re in luck! Superdry fragrances are now available exclusively at Dis-Chem. Inspired by the spirit of adventure, these artisan-crafted scents marry vintage Americana with clean Japanese-inspired designs.

There are three variants available:

Superdry Kyoto Eau de Toilette is a minimalist and timeless fragrance that fuses crispy and bright notes (think mandarin and bergamot) with warm and woody notes (musk, moss and vetiver). R499.95 for 100ml.

Superdry Detroit Eau de Toilette is a raw, authentic fragrance with an urban feel. This Fougere scent opens with fresh, aromatic extracts of mandarin, grapefruit and pepper and dries down to a masculine mix of cedarwood, sandalwood, amber and Tonka. R499.95 for 100ml.

Superdry Soho Eau de Toilette is an electric and soulful fragrance inspired by the eclecticism of Carnaby in Soho, the epicentre of culture and lifestyle in London’s West End. It boasts exhilarating aromatic and zesty notes of grapefruit and pepper, contrasted with soulful, smooth woody notes of elemi, patchouli, vetiver and moss. R499.95 for 100ml.

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