2 minute read
22 Jan 2014
5:00 am

Volvo to break-out in 2014

Volvo Car Group will in 2014 introduce new technology, a series of industry-leading innovations as well as launch the much-anticipated all-new Volvo XC90 as the full effects of Volvo's 11 billion euro four-year-transformation-plan now starts to bear fruit.

The all-new Volvo XC90 will be the first car to be built on the company’s brand new, in-house developed scalable platform architecture and is also the first Volvo production model to carry the company’s new design language, which is successfully showcased in the critically-acclaimed Volvo Concept Coupe and the Volvo Concept XC Coupe.

Powered by Volvo’s Drive-E powertrains and fully prepared for electrification technologies, the all-new Volvo XC90 will be replete with user-friendly safety and driver support systems that underline Volvo Cars’ safety leadership and human-centric approach.

Its many new features include pedestrian detection in darkness, which enhances the detection of other vehicles, pedestrians and cyclists when driving in dusk or at night, and adaptive cruise control with steer assist – a technology that helps the driver stay in the right lane and follow the rhythm of the traffic by automatically following the vehicle ahead.

“The all-new Volvo XC90 is the first car to be developed by a fully independent Volvo Cars and is emblematic of the company’s transformation,” says Håkan Samuelsson, President and CEO of Volvo Cars. “With the all-new Volvo XC90 we will deliver like never before on all the promises embedded in our Designed Around You brand strategy.”

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Volvo Concept XC Coupe

The Volvo Concept XC Coupe has won two prestigious design awards this past week, further raising the excitement around Volvo Car Group’s new design language. The Concept XC Coupe was awarded the title “Best Concept Car” at the 2014 EyesON design awards at the 2014 Detroit motor show, while Volvo’s latest concept vehicle also won the award for “Best use of Colour, Graphics and Materials”.

“I’m honoured and very happy of course. This is very encouraging, and it shows that Volvo’s new design direction is appreciated not only by the general public and the press, but also by the leading people in the car design business. And Volvo Cars has only just started its exciting new journey with a brand new design language,” says Thomas Ingenlath, senior vice president of design at Volvo Cars.