Citizen Reporter
2 minute read
2 Jul 2014
2:00 pm

Ducati Brand Centre opens

Citizen Reporter

Ducati entered a new chapter in its South African history, announcing a change in import and retail structure with the opening of a Ducati Brand Centre in Randburg.

Situated at 190 Bram Fisher Drive, the newly upgraded facility is dedicated exclusively to Ducati motorcycle sales, service, branded apparel and accessories.

With its impressive facade, the new facility welcomes current and prospective Ducati owners to view a selection of new and pre-owned motorcycles invitingly displayed within the bespoke interior. Featuring large wall graphics accented by clothing, apparel and a wide variety of Ducati branded merchandise, the new Ducati Brand Centre is a fitting home for the exclusive range of Italian motorcycles.


A dedicated service facility staffed by experienced technicians will ensure that every Ducati continues to delight with every throttle twist. Customers can view the service process through large window apertures from the comfort of the showroom.

Ducati South Africa offer a three-year/90 000km “Ride-Plan” included with each new Ducati purchase, which covers all maintenance (excluding accident repairs and tyres) for the aforementioned period.

Ducati offer a wide selection of motorcycles fit for the task and determined to delight. The new Ducati Monster and Diavel joined the existing line-up for 2014.

Ducati Monster

More than two decades on from the Monster’s first unveiling, Ducati now introduce the iconic model’s latest generation with the 2014 Monster 1200 and 1200 S powered by the formidable Superbike-derived 1198 Testastretta 11 degree DS engine. The brand new flagship of the family presents an entirely new chassis and muscular styling designed with premium components fully integrated with Ducati’s latest technologies.

2014 Ducati Monster

High-spec brakes, suspension, single-sided swingarm and lightweight wheels combine with Ducati’s best-yet ergonomics to offer the Italian manufacturer’s most attractive Monster ever. Super-comfortable and introducing an innovative adjustable seat height, the model also combines 8-level traction control, 3-level ABS and 3-level Ride-by-Wire into Ducati’s user-friendly, press-button Riding Modes.

The 2014 Monster 1200 and Monster 1200 S use next generation technologies to create an enhanced rider/motorcycle relationship, delivering a high-adrenaline experience while constantly reassuring with the feeling of complete control and ergonomic integration.

Ducati Diavel

Ducati’s latest Diavel introduces many new features to the highly awarded sport cruiser, including a new engine and exhaust system and styling refinements that combine the model’s muscular and assertive look with an elegance and sophistication now synonymous with the premium Italian brand. 

The new Diavel now makes a bold statement and strengthens Ducati’s “Performance Redefined” mantra by using latest technologies to produce super-smooth performance with enhanced comfort and usability.

2014 Ducati Diavel Carbon

Merging the worlds of power and style is now achieved with convincing precision. A specially engineered 240 section rear tyre combined with Ducati chassis technology serves up mind-blowing handling and lean angles which defy the laws of physics, whether carving through curves on your favourite road or simply cruising the boulevards.