Peugeot’s legacy in South Africa traces back to its inception, with the iconic lion emblem symbolising quality craftsmanship since 1858. Venturing into Africa at the close of the 19th century, Peugeot’s journey on the continent began long ago, establishing itself as one of the pioneering automobile brands.
Pioneer years
Peugeot’s presence in South Africa commenced in 1902, with the importation of its first vehicles by Benjamin and Lawton of Cape Town. The brand made significant strides, participating in the country’s inaugural motor sports event in 1903 and introducing delivery vans by ‘Yankee’ Jenkins.
Golden years
The iconic Peugeot 203, introduced in 1948, heralded a new era of durability and performance. Notable achievements include its triumph in the Cape Town to Paris rally in 1951, demonstrating the brand’s resilience and reliability. Manufacturing of Peugeot vehicles commenced in Natalspruit in 1950, marking the beginning of a prosperous period for the brand in South Africa.
Twilight times
Despite challenges, Peugeot continued to thrive with models like the 404 gaining widespread popularity during the 1960s and 1970s. However, changes in ownership and production marked the end of an era by the late 1970s, leading to a brief hiatus in imports until McCarthy Motor Holdings reintroduced Peugeot in 1994.
The Lion returns
In 2002, Peugeot Motors South Africa emerged as a subsidiary, revitalising the brand’s presence in the region. With a fresh line-up and innovative models, Peugeot reaffirmed its commitment to South Africa. Today, under the Stellantis banner, Peugeot continues its legacy, offering a diverse range of vehicles tailored to meet every need.
Source: QuickPic
