Suzuki Auto South Africa has kicked off its new financial year and the second quarter of the calendar year with remarkable momentum. Sales figures surged, propelling Suzuki into second place in April’s overall vehicle rankings.
Henno Havenga, Suzuki Auto South Africa’s sales and marketing general manager, remarks: “New vehicle sales are facing pressure due to high interest rates, fuel prices and living costs. Despite this, Suzuki’s refreshed vehicle range, offering competitive pricing and low running costs, remains appealing to buyers.”
Havenga’s observations align with official vehicle sales statistics from Naamsa, the automotive industry business council. April saw a 2.2% increase in total sales compared to last year, with passenger vehicles comprising the majority.
Though April’s sales rose, year-to-date cumulative figures still trail behind 2023’s. Despite this, Suzuki Auto South Africa had its busiest period in its decade-and-a-half history from April 2022 to March 2023. With the introduction of popular models like the Eeco panel van, Grand Vitara and XL6 family MPV, Suzuki has positioned itself favourably for 2024.
Multiple awards in Dubai
Suzuki Auto South Africa’s exceptional sales performance garnered attention at the recent Suzuki Distributor Conference in Dubai, where it received six awards, including:
• Highest after-sales network expansion
• Highest volume sales in Africa
• Best SUV launch for Jimny, Fronx and Grand Vitara
• Highest sales network expansion
• Best Suzuki quality system implementation
• Runner-up for best dales of parts and accessories.
Havenga emphasises: “Our South African sales performance is our paramount award. Each sale signifies customer approval of our product range, value offering and after-sales support. With our product line-up firmly established, we aim to enhance our value proposition and expand our footprint across our 105 dealerships in South Africa.”
Source: MotorPress
