Brendan Seery
Deputy Editor
4 minute read
22 May 2021
8:30 am

VW’s advert continues the brand’s fine tradition

Brendan Seery

By contrast with the well-grounded and humorous VW ad – which still doubles as an appealing sales pitch, Momentum’s latest ad is just plain silly.

This is your typical South African story; race and language are irrelevant

Many a newlywed – man or woman – has suddenly come face to face with the other side of romance and love … that if you settle down with someone (married or not), they come with baggage. And that baggage is called family. It can be overwhelming or frustrating and can even bust up a couple … but in the end, deep down, no matter how wacky family is (and they are), it is really the most important thing. As befits the bedrock of society. That’s the message from Volkswagen’s latest ad, for its Tiguan SUV – and which continues...