Brendan Seery
Deputy Editor
3 minute read
2 May 2020
7:00 am

Orchids and Onions – Shoprite Group shines with lockdown communication

Brendan Seery

Meanwhile, the Subaru WRX ad is simple and gets the ‘flatten the curve’ message across with clever execution.

Understandably, there has been plenty of media attention globally devoted to the role played by health workers in fighting the coronavirus pandemic’s effects. Many of them deal only with infected people … and significant numbers of them have contracted Covid-19 and died as a result. Less attention has been on the other front-line workers – those working in the retail sector and, specifically, those employed in grocery shops and supermarkets, which have remained open all through lockdown and who have, no doubt, come into contact with many infected people. Around the world, the health threat to shop workers is being...