Brendan Seery
Deputy Editor
4 minute read
31 Jul 2021
6:01 am

Orchids and onions: Haval ad does good job of getting buyers’ attention

Brendan Seery

An embarrassing tweet lauds Trade and Industry Minister Ibrahim Patel ‘at work’.

Haval's ad for the Jolion SUV

If you’re a challenger brand entering a market which has years, or even decades, of preference for your potential competitors, it can seem like a daunting task to break preconceptions. I remember as a child, when our family bought our first new car – a Datsun – people thought my parents were slightly mad … not only did my father fight against the Japanese in the war but the perception was that quality was only something you’d get from English products. Albert Wessels, the man who founded the business which became Toyota South Africa, had an uphill task in the...