Brendan Seery
Deputy Editor
3 minute read
14 Aug 2021
9:30 am

Orchids and onions: New VW GTI ad, bending time with Ogilvy’s power of Vrr-pha

Brendan Seery

The new commercial for the just announced Golf GTI will hit the spot with its intended audience, petrol-heads of all ages and genders.

Note: German-spec GTI depicted.

Let’s start out with a declaration of possible conflict of interest, I am a car fan and having driven one for more than 25 years, a lover of most things Volkswagen. So, any new VW ad would catch my attention. But, honestly, I do try my best to check my prejudices at the door when reviewing such ads and whether or not to give them an Orchid (I cannot think of a VW ad which has ever earned an Onion). Yet, the new commercial for the just announced Golf GTI will hit the spot with its intended audience, petrol-heads of...