Brendan Seery
Deputy Editor
4 minute read
7 May 2022
9:00 am

Orchids and Onions: Hollard’s helping hand campaign makes the world a better place

Brendan Seery

The latest campaign by Hollard insurance – to involve its policyholders in doing good works for good causes – is something we need to see more of.

Photo: iStock

I am always quite cynical when I look at “corporate social investment” campaigns, where companies piously claim to be “giving something back” to the broader community. A businessman friend of mine in London says simply: The best corporate social investment and the best way of giving back to the community is not to charge your customers too much in the first place. Those savings go directly to improving the lives of people. I agree because I often see companies or brands which have a reputation for premium pricing, or bad customer service, trying to “greenwash” their image with a “giving...