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Giant billboard still a problem

Doringkloof residents are still upset about the giant billboard that has been erected and which they claim now blocks their view of Rietvlei Dam. One resident calls it 'visual and light pollution'.

Residents of Doringkloof East have joined hands to take a stand against Van Till Advertising for erecting a massive billboard in their area, despite confirmation from the owners of the billboard that it had been erected legally and that the Tshwane municipality had approved it.

Doringkloof residents were drawing up a petition to halt the erection of the billboard.

The billboard is located on the R21 diagonally across from the Saint George Hotel and is 30m high and 60m wide.

The advertising space is said to be more or less the size of two tennis courts.

Rekord previously published an article regarding this issue in which residents said the board was illegal and that it had spoiled their view.

At the time, the manager of Cornwall Hill Estate, Dirk Heyns, said the billboard would not disturb motorists’ view but would definitely interfere with the aesthetics of the area and that the colossal structure would only benefit the advertiser and the owner of the billboard.

Van Till Outdoor, the company that erected the billboard, stated that the board had indeed been approved by the metro and that they had received the necessary permission to erect it. The owner of the advertising company, Marius du Plessis, said that it was being built in accordance with regulations.

“The Tshwane metro approved it. This is nothing more than competitor jealousy rallying the community as a tool to drive their hidden commercial agenda on probably the most exciting thing that has happened in outdoor advertising this year,” he said.

It had been indicated by residents that many of the stands in the surrounding estates had been sold with the lure of a beautiful view of Rietvlei Dam and now they had to stare at a billboard.

“At night the problem is worse as the rest of the area is dimly lit, while the billboard stands out like a sore thumb. This is visual and light pollution,” said one of the residents.

Ward Councillor Christa Spoelstra said in a statement that the Ward 65 ward committee had objected to all advertising boards in the ward a few years ago.

All applications were supposed to be considered by the ward councillor as well as the committee, and they would not have allowed such a billboard to be put up. Tshwane’s Nomasonto Ndlovu previously confirmed that a meeting had been held in May and that the advertising company had been able to provide tangible proof that approval had been granted by the former Kungwini Town Council in terms of the national building regulations.

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