Communities turn purple as Hollard Daredevil Run takes to the streets
With a wave of purple Speedos running through the streets of Soweto, King David Linksfield, and Zoo Lake, the Hollard Daredevil Run took over Johannesburg, creating awareness for male cancers.
South African communities were turned purple on October 31, when Hollard’s annual Daredevil Run took to the streets, seeing brave men dressed in purple Speedos and takkies.
The route included Soweto, Dainfern College, King David Linksfield, and Zoo Lake.
Hollard’s Daredevil Run has been sparking conversations about male cancers for 16 years, generating funds to support awareness campaigns and expand access to screening through the Cancer Association of South Africa (Cansa) and the Prostate Cancer Association of South Africa.
Last year, R1m was raised, with more than 6 000 participants in over 400 locations nation wide. Hollard aimed to double that number this year, so that more men’s lives can be saved.
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“Hollard is committed to driving positive change,” noted Hazel Chimhandamba, group chief marketing officer at Hollard, “creating awareness around prostate and testicular cancers, which is why we’ve continued to grow the Daredevil Run year after year, setting ambitious, bold goals alongside Cansa and the Prostate Cancer Foundation.”
Chimhandamba added that the purple Speedos, with the awareness raising slogans on them, were a powerful symbol of what happens when men are daring and brave enough to save a life, sometimes, even their own.
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