TARGETING inbound tourists from Europe, North America and the Gulf region is the growth objective of the internationally award-winning Karkloof Spa.
Based in the Midlands, Karkloof Spa has just won the prestigious World Luxury Safari Spa Award, through a voting process conducted by thousands of spa guests worldwide.
Owner Fred Wörner told The Witness the spa had thus far targeted high-end clientele mainly from Johannesburg. Its competitive advantage, he said, was that it provided high-end clients with a flexible, all-inclusive product while adding value to their experience.
Wörner said his objective was to become the best spa in the world.
The winners were chosen online with thousands of guests from across the world voting.
Marinique de Wet, executive manager of the World Luxury Spa Awards, said in a statement: “The level of competition in 2012 was exceptional, evident from the calibre of spas that were nominated by clients.
“These spas stood up to the highest expectations and were tested by discerning spa-goers looking for the ultimate experience where only the absolute best is acceptable.
“Consumers are increasingly using the list of winners and finalists as a reliable guide and means of reassurance when choosing their next spa destination, evident from increasing visits to the awards website.”
Karkloof Spa, which opened in 2008, employs about 55 people and has won numerous awards and acknowledgements over the past three years.
These include the SA Tourism’s award for best overall accommodation provider (2009); SA Tourism’s award for best guest lodge (2009); Tatler magazine’s spa award for best discovery (2009); Diner’s Club diamond award for its wine selection (2010) and TripAdvisor’s 2012 certificate for excellence award.
Karkloof Spa has a lodge located within more than 3 000 hectares, which is home to a variety of wildlife.
Said Wörner: “This award is just another confirmation that we are the internationally recognised destination spa — a world-class destination spa right here in KZN.
“We have a five-star grading and our location is ideal and we are competing with the best in the world.”