Kavith Harrilal
2 minute read
11 Nov 2010
00:00

Yuppiechef wins big

Kavith Harrilal

A TRIO of ex-KZN midlands entrepreneurs have scooped a prestigious business awards treble thanks largely to their obsession with customer service....

A TRIO of ex-KZN midlands entrepreneurs have scooped a prestigious business awards treble thanks largely to their obsession with customer service.

Yuppiechef.co.za has won the awards for Best E-Commerce Store, Best Design & Usability and Best Shopping Process in the 2010 South African E-Commerce Awards, run by Jump.co.za, a leading online shopping search engine.

The trio are Shane Dryden, a former Maritzburg College pupil and Yuppiechef founder, and Paul Galatis and Andrew Smith, Hilton College old boys who are partners in the online premium kitchen tool store, Yuppiechef.co.za.

Yuppiechef recently won South Africa’s most coveted advertising award, a Gold Loerie, for its Woolies Lovebirds campaign which generated R3,5 million in media coverage in two weeks.

Galatis, the marketing director, told The Witness yesterday that Jump improved the judging and selection process this year by using the nominated websites instead of relying solely on public votes.

He said the award shows that users have a positive experience when visiting and interacting with Yuppiechef.co.za, noting that they subscribe to a pay-off line that was borrowed from a U.S.-based online company: “We’re a customer service business that happens to sell kitchen tools.”

Galatis said Yuppiechef focuses on making the entire online shopping experience a positive one, and that it offers free delivery to any location in South Africa.

“We believe that online is a great medium through which to shop.

“It offers convenience, a wide selection and makes products available to people in outlying areas,” Galatis said.

The awards recognise and reward “excellence through the use of the Internet”.

Jump commented on the shopping experience at Yuppiechef: “We had a great time shopping at Yuppiechef and loved the way the ordered product looked when it arrived.

“The packaging was attractive and included a handwritten card.”

“The design of the website is sleek, smooth and beautiful whilst remaining fast and easy to use.”