Motoring

Outlander wins Good Design Award

Good Design Australia used 70 international experts as judges in the 2022 competition.

This competition was initiated in 1958 and is recognized by the World Design Organization (WDO).

This is what the jury commented, “The SUV body style has surpassed the conventional sedan in popularity, mostly because of functionality. The Mitsubishi Outlander is an example of good use of space combined with stylish execution. The interior delivers a family sized, seven seat accommodation and contemporary styling. The exterior proportions project a sense of robustness yet nicely balanced with delicate detailing in the lamps and chrome embellishments. Mitsubishi has successfully managed to create a distinctive graphic face in a crowded market.”

The all-new Outlander is Mitsubishi Motors’ flagship built under the design concept ‘Bold stride’. Inside, carefully selected materials to enhance the premium feel, while the horizontally-sculpted instrument panel, which makes it easy to understand the position of the car while driving, adds a feeling of robustness and spaciousness.

“The reimagined Mitsubishi Outlander is certainly racking up the awards, with five star safety rating in the Japan New Car Assessment Program (JNCAP), iF DESIGN AWARD 2022 and now the Australian Good Design Award, highlights our excitement for its local SA launch early in 2023,” explains Jeffrey Allison, general manager: marketing at Mitsubishi Motors South Africa (MMSA).

“The all-new Outlander embodies the company’s ‘Robust & ingenious’ design philosophy that epitomises Mitsubishi Motors-ness. By winning this award, we hope that more customers will have the opportunity to see and experience it for themselves.”

The winners of the 2022 Australian Good Design Awards were selected in 11 design disciplines which include architectural design, communication design, design research, design strategy, digital design, engineering design, fashion impact, next gen (student), product design, service design and social impact.

Source: QuickPic

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