International best-selling author talks entrepreneurship with Fourways
FOURWAYS – Robert Kiyosaki, the author of Rich Dad Poor Dad, did his part to support local entrepreneurship in Fourways recently. Read what he had to say here!
Robert Kiyosaki, the author of the international best-seller Rich Dad Poor Dad series of personal finance books, was in Fourways recently to lend his support to a programme that aims to educate schoolgoing children about entrepreneurship.
The Step Up 2 Start Up programme was started by Primestars Media in 2014 and aims to encourage and educate school-going children about entrepreneurship in a country that has a high unemployment rate for the youth and limited opportunities, and was launched 6 July at the Ballroom at Montecasino.

Robert Kiyosaki, author of the international bestseller ‘Rich Dad Poor Dad’ series of personal finance books, speaks at Montecasino.
The programme has educated thousands of children since its inception, and the focus of the 2017 programme is understanding business in a global setting.
“This world is about money,” Kiyosaki said during the press briefing before he addressed the over 300 guests present for the launch.
“[It is a factor] in religion, governmental policies and many other situations, so why aren’t we teaching it in schools?”
Kiyosaki (70) is a well-known American businessman who has also published a number of books, most notably the Rich Dad Poor Dad series, which was first published in 1997.

Robert Kiyosaki and Martin Sweet, the managing director of Primestars, the company behind the ‘Step Up 2 Start Up’ programme.
His work stresses the importance of financial know-how in financial success, and during the last few years, he also produced online videos and games to aid his readers in the practical application of financial theories.
Parents need to teach their children to manage their own money
When asked about his involvement with the Step Up 2 Start Up programme, Kiyosaki spoke about his own struggles with academics during school, and explained that practical experience led to his success. This included playing Monopoly in order to better understand the world of real estate.
“There is no such thing as ‘disadvantaged youth’,” he said. “There are only bad teachers. About 80% of kids learn best by doing, they don’t learn through reading and writing. So that is what we should be focused on when we aim to teach them.”
After addressing the media and answering questions, Kiyosaki was one of the guest speakers at the official Step Up 2 Start Up launch. The launch was attended by about 300 people, including the Minister of Small Business Development, Lindiwe Zulu and the Premier of Gauteng, David Makhura.

Robert Kiyosaki addresses the media before he speaks at the ‘Step Up 2 Start Up’ event in the Montecasino Ballroom.
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