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Caxton Cares joins the reading revolution with #readbecause on World Book Day: What we have to say …

JOBURG – #Readbecause is a campaign to create a movement that reaffirms the value of reading for leisure as it has a direct impact on growth and success.

Caxton Cares has supported the initiative by the South African National Book Council in a partnership to champion reading in South Africa. 

On 23 April, World Book Day launched the  #readbeacuse  campaign, along with various organisations including Caxton Cares are championing reading promotion in South Africa and engaging citizens on why reading for leisure is so important.

Be a part of the conversation as we celebrate World Book Day with the launch of #readbecause. The primary aim of #readbecause is to showcase the unity of purpose among the multitude of organisations who work towards promoting a reading culture in South Africa and to encourage more people to perceive the value of reading.

Caxton Joburg North journalists and editors shared their thoughts on the importance of reading:

Thandeka Mthethwa (online journalist): I love reading because it increases my vocabulary and helps me to interact better with people.
Gift Tlou (Fourways Review journalist): I love reading because it relieves stress and improves my conversational skills.
Ntsako Mashaba (online journalist): I love reading because I gain information about new things.
California Dube (Midrand Reporter journalist): I read to be educated, entertained and informed.
Nikita Fernandes (editor of Midrand Reporter and Fourways Review): Reading stimulates your brain and I believe that lack of reading has a negative effect on your speech.
Thabo Jobo (North Eastern Tribune journalist): I read to gain more information and knowledge.
Sarah Koning (Rosebank Killarney Gazette journalist): Reading is important because it helps you broaden your perspective on the world, expand your vocabulary and learn more. It is important to find things that you enjoy reading so that you can also enjoy the process.
Sandisiwe Mbhele (online journalist): I read because knowledge is power and it’s a good way to escape from my reality.
Delamo Bentley (Sandton Chronicle journalist): I read because it improves my creativity, as well as my writing.
Naidine Sibanda (Rosebank Killarney Gazette journalist): I read because I believe there is power in the written language which enables one’s mind to paint pictures that are otherwise missed in spoken language.
Mpho Moloto (City Buzz journalist): I read because I like words, language is enriching. Without language there’s a breakdown in communication and communication is vital in society.
Ashtyn Mackenzie (editor of Sandton Chronicle and Rosebank Killarney Gazette):
I love reading because you can explore multiple universes and expand the realms of imagination. Reading is at the core of unlocking knowledge. Children should be encouraged to read from a young age.
Ofentse Ditlopo (Midrand Reporter journalist): Reading broadens your mind and it’s a good way to learn more about things you don’t know.
Sipho Siso (editor of Alex News): Reading enriches one’s mind. I gain more knowledge. I read for understanding and to learn more about history, the different cultures, values and norms.
Laura Pisanello (Sandton Chronicle journalist): I read because it’s a good way to relax and it’s a nice way to escape from real-life events.

Literacy organisations responding to the growing challenge of reading and writing proficiency levels amongst South Africans such as;  FunDza Literacy Trust, Nal’ibali, the Library Information Association of South Africa, National Library of South Africa, the Publishers Association of South Africa, Project Literacy and Van Schaik Bookstores will take to Twitter, Instagram and Facebook to share stories of why they read, in an effort to encourage the public to share their #readbecause and to challenge perceptions around reading and books.

Inspired by National Book Week celebrating its tenth anniversary in 2019, #readbecause is a national campaign born out of the need for a collaborative approach towards increasing the culture of reading for leisure in SA. There are diverse organisations implementing their own individual programmes and making exceptional strides. In late 2018 these organisations came together to collectively reconsider the way they approach reading promotion and as a result, a stronger push to promote the importance and value of the book was instituted. This campaign is aiming to use available platforms such as social media and physical spaces in the form of libraries and reading clubs to create a movement that reaffirms the value of reading for leisure as it has a direct correlation to growth and success.

Books contain many words that children are unlikely to encounter in frequently spoken language and with 78 per cent of Grade 4 learners being unable to read for comprehension in any language, #readbecause is a response to President Cyril Ramaphosa’s call for a reading revolution. Children who know adults who read for pleasure take it for granted that reading is a valuable and worthwhile activity, while being told stories in any language, is known to feed a child’s imagination and contributes to the development of abstract thought.

Why do you think reading is so important? Share your thoughts with us #readbecause #WeRead #CaxtonCares

For more information visit www.sabookcouncil.co.za

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