Co-founders of CREAM (Creating Revolutionary Entrepreneurship And Moguls) Bonginhlanhla Dube and Ntsiki Mkhize came up with an innovative, engaging, and informative ways of making entrepreneurship cool.

These young, creative and innovative individuals saw an economic gap that needs to be filled. Most importantly, they saw the necessity to create more exposure on entrepreneurship to the youth.

Ntsiki “In essence CREAM is a movement, a collective of individuals of young entrepreneurs who are forward looking, who add value to their communities, who move as a unit, who not only dream however who also execute”.
Due to South Africa issues facing the country such as high levels of youth unemployment, inequitable income distribution, and poverty.

Cream believes that they can make a difference by using entrepreneurship to solve some of these social ills.

Creams aim is to create a unique approach to youth entrepreneurship, where a brotherhood/sisterhood is developed with the motive to promote, inspire, educate, and support young entrepreneurs.
Bonginhlanhla “What we hope to achieve, is for Cream live in the minds and hearts of young entrepreneurs, for it to be a cool lifestyle brand that appeals to the youth of Africa, with that being said, if someone thinks “youth entrepreneurship” they must think Cream. We want to be experts in the field”

One of the projects that Cream is spearheading is, the first entrepreneurship comic book in the world called “Young Hustla”

Young hustla about ordinary kid like you and me who comes from the dusty streets of Soweto and decides enough is enough, complaining will not solve anything… this is a story about a kid who has big dreams just like all of us but the difference is that he decides to chase them instead of blaming society, his current situation or his bad misfortune… As they say “uzoye thola kanjani uhlazi eCorneni”

No one knows what the future holds for him… but one thing is for sure “you reap what you sow”.

The main objective of the Young Hustla is to educate the youth about what it means to be an entrepreneur, how they can navigate the world of entrepreneurship and what support institutions are available to them.

Readers will go on a journey to share in the hardships, the sacrifices, the joy and moments of triumph enveloped in the life of an entrepreneur. Through this we hope that society as whole will be more appreciative of entrepreneurs and small business in South Africa and in turn more supportive.

In an effort to reach the youth across the country, their goal is to one day have the comic available in all South African official languages.

The comic will cover a number of topics, such as;

• Different stages of business (pre start-up, start-up, established business, maturity etc.)
• Pros and cons about business (challenges vs. rewards) Making money, losing money, negotiating, pitching to an investor, the power of networking, branding.
• Inspire the youth to follow their dreams
• Develop a culture of entrepreneurship (stop the job seeking mentality, start a “make things happen” culture
• To tell other entrepreneurs that they are not alone (they are supporting institutions out there).That we are in this together.
• Do’s and don’ts of entrepreneurship
• What can we learn from other cultures about businesses (i.e. negotiating skills and business conduct)

The comic is currently retailing for R30, however we currently speaking to various government institutions, businesses, individuals, corporates and various stakeholders to buy copies of the comic so that we can donate to high schools and varsity students in rural areas and townships who can’t afford it.

For more information on Cream and Young Hustla checkout www.creamsa.co.za and follow them on this journey on Facebook(Cream), Twitter(Cream_sa) and Instagram c.r.e.a.m_sa or email bonginhlanhla@creamsa.co.za

A movement has started, join the movement: “Young hustla, wake up!”