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HAPPENING NOW: Business gets insight into community’s buying power

Caxton Media shares valuable market research with business.

Who is my target market?

What are clients looking for when making big purchases?

Where should I direct my marketing strategies?

These are the questions that often consume business owners’ every thought.

Caxton Media is taking the guess work out of running business.

Currently gathered at the Barnyard Theatre Emperors Palace, Lynne Krog, head of research at Caxton Media, is sharing findings gathered through the Roots 8.1 2025 national market research campaign, with local business.


Screen with graffiti styled writing
The Roots 8.1 2025 market research presentation is currently taking place at the Barnyard Theatre Emperors Palace. Photo: Jani de Beer

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At Caxton, we employ humans to generate daily fresh news, not AI intervention. Happy reading!

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Jani de Beer

Jani went from working as a student intern for the Boksburg Advertiser to being employed as a junior journalist in 2004. Taking time out to start a family, she returned to the Caxton family in 2022 as senior journalist for the Benoni City Times. Her passion is telling her community's stories.

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