Cinema isn’t dead – it’s evolving. That was the message at Nu Metro’s media morning held in Hyde Park on July 9, where executives, studio representatives, and partners, including Bounce, gathered to share bold plans for the future of cinema in South Africa.

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Nu Metro reaffirmed its commitment to innovation, unveiling premium experiences like 4DX, Scene Xtreme, VIP cinemas, and a first-in-Africa 270-degree panoramic screen launching this September. Despite challenges such as the pandemic, load-shedding, and streaming competition, the cinema chain has reached 80% of its pre-pandemic audience numbers and continues to grow through consistent blockbuster releases and strategic expansion.

Key discussions focused on adapting to changing audience behaviour, accessibility in a tough economy, and the value of loyalty programmes that reward families. Nu Metro also highlighted the importance of brand partnerships in enhancing the movie-going experience.

Bounce, one of the featured partners, presented its mission to create dynamic, inclusive, and safe play spaces for all ages, with new venues on the horizon and a dedicated cinema experience for younger audiences launching in 2026.

Together, Nu Metro and Bounce, along with their other partners, are collaborating to create a full family entertainment hub, bringing the thrill of cinema and the joy of movement under one roof. By tapping into their shared customer base, the partnership aims to deliver an accessible, rewarding, and unforgettable entertainment experience for South African families.

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