Taking the cake at South Africa’s first Cake and Bake Show
The Cake and Bake Show offers South African baking brands a unique opportunity to reach a captive audience that is fanatical about cakes, breads and baking.
SANDTON – The audience would be those searching for fast tips, latest gadgets and samples in baking.
The Cake and Bake Show launched in response to this growth market, and its inaugural show will take place in Sandton on November 22 and 23. With the launch of The Cake and Bake Show’s Facebook Page in September 2013, thousands of South African baking fans showed their passion for the industry. Chefs like Gordon Ramsay and Eric Lanlard are twitter followers. This is testament to the nation’s passion for cake decorating and bread baking
Growth market
A renaissance in the home-baking industry is happening the world over and social statistics show the market is alive with chefs, young and old, trying their hand at baking. The new celebrity chefs are in high demand and the supermarket shelves, high street cafés, food blogs, television channels and magazines are vying for your attention with the influx of consumer’s love of all things related to the world of cakes, breads and the art of baking.
Celebrity chef to headline the show
Eric Lanlard, AKA Cake-boy and Master Patissier, will be in South Africa to headline The Cake and Bake Show on November 22 and 23 at the Sandton Convention Centre. Launching his latest books, hot off the press and sharing his easy and incredible tips and tricks, there’s no more suitable patissier to launch the World of Cakes, Breads, Tarts and Puds in South Africa.
Bake Boss 2014
Looking for the Bake Boss of 2014, the winner of the competition will receive the latest electric mixer from Kenwood, in the colour of their choice, valued at R6 000. The Bake Boss Competition will be held in Johannesburg and Cape Town.
Tickets are sold at the door or online at R80 per ticket. The show starts at 10:00 to 19:00 and more information can be found on website www.thecakeandbakeshow.co.za
