Primestars teaches Alex boys new tricks of good manhood
The impoverished township of Alexandra is considered the hotbed of gender-based violence as evidenced during lockdown and Primestars seeks to change all this.

More than 20 young boys from the Afrika Tikkun Phuthaditjaba Centre in Alexandra are undergoing a behavioural change programme that seeks to groom them to become better men of the future.

The boys were bussed from Alexandra to attend the premiere of the movie titled; What about the Boys? at the Ster-Kinekor in Rosebank, which included stakeholders such as Primestars sponsors and invited guests such as Alexandrian Zanele Mbeki, wife of former president Thabo Mbeki, and Social Welfare Minister Lindiwe Zulu.

The movie seeks to instil a paradigm shift in young men in a bid to bring to end the archaic patriarchal behaviour of men and teach them to learn to accept women as equal members of society and partners in life, work, home and relationships and the decision-making that goes with it.
The ultimate goal of all this is an endeavour to end the scourge of gender-based violence and femicide that has taken unprecendented, astronomical tendencies in South Africa, where women are willy-nilly beaten up, maimed, raped and killed like flies.

“As a woman in South Africa, your life and your body matters not and can be taken and violated by men who do not recognise your value as a human being, who do not think your pain matters, who treat you as some contemptible thing.
“Perhaps you answered them back and they took offence or perhaps you tried to stop a drunk partner from trying to force himself on you, or more still, perhaps you insisted on spending the money you have saved on your children instead of handing it over to the patriarch of the household,” observed Primestars managing director Martin Sweet when he addressed the audience just before the movie.

Sweet also said some reasons for abuse could be the fact that the wife or partner went out with friends without notifying him or that you burnt his food or he thought you were cheating or you
confronted him on his own cheating shenanigans.
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