Locals welcome Caxton, CoJ initiative
This is part of a project Caxton has initiated with the City of Joburg (CoJ) and relevant local communities to ensure key tourist nodes in the city are well maintained, clean and safe.
The resurfacing of 7th Street and 4th Avenue in the tourist precinct in Melville has received an enthusiastic thumbs up from locals.
This is part of a project Caxton has initiated with the City of Joburg (CoJ) and relevant local communities to ensure key tourist nodes in the city are well maintained, clean and safe.
The project relates to Joburg being increasingly identified worldwide as a tourist hotspot.
Local store and restaurant owners, and celebrities, say Melville unquestionably looks much better after the recent resurfacing.
“I really think it’s brilliant and the roads look amazing. It was done effectively and quickly with minimal disturbance,” said Melville Business Forum chairperson Clyde Terry.
“I have been in Melville for 30 years and nothing like this has happened until now. The difference is astonishing and it has improved the area immensely. On behalf of the Melville Business Forum, I commend Caxton Local Media and the JRA – we can only be proud of what has been achieved.”
Scala Hair Salon owner Fred Moss said the roads look fantastic.
“The upgrade is very important because the area is up and coming, especially for tourists. Melville is well marketed overseas, so it is really necessary to attract tourists.”
For Bread & Roses owner Julia Sestier, and Café De La Crème co-owner Tegwyn de Freitas, the resurfacing has made the area look better, and was much needed.
“They did a good job and it was so quick. We are very grateful,” said Kuna Kids worker Khothatso Mafokeng.
“Now we can travel safely because 4th Avenue is a busy street.”
Pulp Fiction owner, Chad Caselli, said the upgrade was long overdue and Melville is more welcoming.
“Now you do not hit potholes every two minutes,” he said.



