Residents urged to support local business
As part of the #LocalisLekker campaign, the organisation, took over Eastgate Mall in the form of a flash mob.
Proudly South African has urged citizens to invest in the country by buying locally manufactured goods and services during the holiday season.
As part of the #LocalisLekker campaign, the organisation took over Eastgate Mall in the form of a flash mob.
CEO Mr Eustace Mashimbye said citizens should look out for local products by ensuring they have the Proudly South African logo.
The campaign, which kicked off in November, targets a wide spectrum of consumer segments using various platforms, including competitions, advertisements, editorial opportunities and engaging directly with consumers at malls across the country.
Mr Mashimbye said South Africa is one of the most economically and culturally diverse nations in the world.
“Ours is to continually remind businesses and citizens from all these pockets of our country of the power they have to help grow this economy and to help create and sustain jobs locally, simply by buying and supporting local goods and services,” he said.
Proudly SA has engaged shoppers at over 20 malls across the country.
Mr Mashimbye said the mindset of supporting local also extends to the consumers’ decisions on holiday destinations.
“Also, through buying local, we keep production lines running, people get to keep their jobs and fewer people are subject to poverty and inequality. Let us ensure that it is South African businesses, or multinationals that have a positive impact on our country’s economy, that benefit the most during this festive season,” said Mr Mashimbye.
More information on the festive season campaign and Proudly South African goods and services is available on www.proudlysa.co.za or by phoning 011 327-7778.
