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‘Phubbing’ blamed for growing relationship strain and mental health concerns

Experts warn that constant phone use during conversations is leaving people feeling ignored, emotionally disconnected and increasingly anxious.

The rise of smartphone use is changing the way people interact, with experts warning that “phubbing” is taking a toll on relationships and mental well-being.

The term phubbing, a combination of “phone” and “snubbing”, refers to ignoring someone in favour of a mobile phone during face-to-face interactions.

While often dismissed as harmless, repeated phone distractions during conversations may damage emotional connections at home, at work and in social settings.

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Murray Hewlett, chief executive officer of a South African health cover provider, said experts say the growing dependence on smartphones and social media platforms has made it increasingly difficult for people to remain present in conversations.

Constant notifications, messages and online updates compete for attention, encouraging people to check their devices more frequently.

Research has shown that regular phone interruptions can negatively affect relationships, particularly romantic partnerships.

Feeling ignored during conversations may lead to frustration, conflict and emotional distance between partners.

Family relationships may also suffer.

Parents who spend excessive time on their phones during shared family moments could unintentionally reduce meaningful interaction with their children, weakening emotional bonds over time.

Friendships are equally vulnerable, with interrupted conversations often feeling less personal and less meaningful.

Mental health experts have also linked phubbing to feelings of rejection, loneliness and low self-esteem.

Frequent phone-related interruptions may contribute to anxiety, stress and low mood, especially when individuals feel overlooked during personal interactions.

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At the same time, excessive phone use can affect a person constantly checking their device.

Experts warn that the pressure to remain connected at all times may increase stress levels and make it difficult to switch off and relax.

Late-night scrolling and screen exposure may also interfere with sleep patterns, potentially causing fatigue, irritability and difficulty concentrating the next day.

Health professionals recommend creating phone-free time during meals or family interactions, limiting unnecessary notifications and keeping devices out of sight during conversations to encourage healthier communication habits.

Experts say simple boundaries around phone use can help strengthen relationships, improve focus and support better mental well-being.

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