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Teen entrepreneur launches clothing brand

Reflecting on his journey, the grade 10 learner from Woodlands International College recalls the spark of his dream at the tender age of 10.

As we celebrate Youth Month, it is fitting to highlight the story of Kyle Fernandez, a 16-year-old from Libradene.
He recently launched a clothing brand, Arctic Angels.

Kyle’s journey from a childhood dream to the creation of a brand that embodies hope, inspiration and empowerment is nothing short of remarkable.

Reflecting on his journey, the Grade 10 learner from Woodlands International College recalls that this dream was sparked at a very young age.

“I’m reminded of a childhood dream that ignited when I was 10 years old. It was a vision of a world where clothing could transcend mere functionality and become a symbol of hope, inspiration and empowerment.

“I loved sketching designs; imagining what it would be like to create clothes that made people feel seen, heard and understood as a community,” said Kyle.

 

Kyle Fernandez with her mother Jacqueline Fernandez.

As he grew older, this vision only intensified, fueled by his own experiences and observations of the world around him.

He recognised the powerful role fashion could play in self-expression and how it could either reinforce societal norms or challenge them.

“I saw how fashion could be a tool for self-expression, but also how it could be used to perpetuate societal norms and expectations and be a source of comfort, confidence and identity,” Kyle explained.

Currently, Arctic Angels specialises in creating comfortable and aesthetically pleasing hoodies.
“There’s something special about slipping into an Arctic Angels hoodie,” Kyle shared.

“We want our hoodies to be your go-to companion for those confident moments when you need a little extra comfort.”

Kyle said that the brand doesn’t plan to stop at hoodies and is excited to expand the range to include various stylish and comfortable clothing items, ensuring that everyone finds something that makes them feel unique and confident.

Purpose
What truly sets Arctic Angels apart from other clothing brands is not just the quality of their materials, the design of their garments, or their price point.

Kyle Fernandez: Photo: Kaylin Dickson.

“It’s about the story and the movement behind the brand. Arctic Angels is more than just a clothing brand – it’s a movement.

“It’s a symbol of hope, comfort, and resilience and every piece of clothing we create is infused with a sense of purpose and meaning,” Kyle emphasised.

“When someone wears an Arctic Angels garment, they’re not just wearing something that looks good—they’re wearing a piece of our story.

“It’s a reminder of our journey, struggles and triumphs and a symbol of belonging to something bigger than ourselves.”

When asked about he plans to market and promote Arctic Angels, he said they are centered around building a community and creating connections.

Kyle said Arctic Angels does not target a specific demographic. Instead, it aims to resonate with anyone who has ever felt like they don’t fit in or are struggling to find their place in the world.

“Our brand is about creating a sense of belonging, of community and of connection.”

The youngster’s future plans are well set.

“In the short term, Arctic Angels aims to establish a strong foundation, build a loyal community and create impactful products.

“Within the next six to 12 months, we plan to launch our first collection, build a robust social media presence and develop strategic relationships with like-minded brands and organisations.”

Arctic Angels specialises in creating comfortable and aesthetically pleasing hoodie

In the long term, Kyle envisions Arctic Angels making a lasting impact on the world.

Over the next two to five years, his goals include expanding the product line, establishing the brand as a leader in the sustainable fashion industry, launching a charitable initiative and forming strategic partnerships to reach a wider audience.

To manage inventory efficiently, Arctic Angels is implementing a just-in-time (JIT) system, minimizing waste and reducing storage costs.

They are committed to partnering with suppliers who share their values of sustainability and social responsibility, ensuring high standards are met through regular audits.

Customer engagement and loyalty are paramount for Arctic Angels. Strategies include sending regular email newsletters, being active on social media, and hosting community events.

Supportive
Kyle’s mother, Jacqueline, expressed immense pride in her son and attributed his success to his hard work and focus.

“Kyle has been entrepreneurial since a young age, sourcing shoes for his friends and maintaining his tech toys to resell them if needed.

“By the age of 10, he had developed a keen interest in creating business plans and saving all his earnings.

“I played a supportive role in helping him start his business. While I sit in the background, Kyle takes charge of meetings with suppliers, bookkeepers, photographers, manufacturers and other key stakeholders.

“It is heartwarming to see him develop his brand, driven by his clear vision for its growth,” she said.

You can follow Kyle’s journey on Instagram at @arcticangels4 and on Facebook at Arctic Angels. Orders can be sent to those platforms and will be attended to immediately.

Also Read: Youth Month will be used to promote sustainable livelihoods and resilience of young people

   

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