Ryobi Africa’s Won’t Quit Crew campaign sees a professional mentorship as well as R50 000 up for grabs to be awarded to South Africa’s ultimate up and coming sports star.
“For the past three years, Ryobi Africa has been investing in South Africa’s Won’t Quit sporting stories, from Kirsten Landman becoming the first African woman to complete the Dakar Rally on a motorbike to the Cinderella story of Mapimpi, culminating in South Africa’s first try in a Rugby World Cup final,” said John Stevens, CEO Ryobi Africa.
“We’re taking this narrative one step further by putting our money where our mouth is. We are on the hunt for SA’s top up and coming athletes, regardless of gender, sport or tier. Our mentors will choose a winner who will receive R50 000 cash and leadership support to take the next step on their athletic journey.”
Springbok rugby legend Bryan Habana said: “Ryobi believes that more should be done in the mentoring space and with the #WontQuitCrew campaign, three chosen athletes will get the chance to work one-on-one with a local sporting icon.”
In this first season, the mentor team is made up of former Springbok rugby player turned television presenter Akona Ndungane, ex-Banyana Banyana captain and Olympian Amanda Dlamini and current IBA Intercontinental Heavyweight Champion boxer Kevin Lerena.
The campaign will involve three months of mentorship between three chosen athletes and the mentor assigned to them, with the content being created throughout the campaign to help build the profiles of the athletes and guide them towards the next steps in their careers.
In the campaign conclusion, the athlete who exhibits the most won’t quit attributes will be awarded cash and the title of #WontQuitCrew winner for 2022.
For additional information visit www.wontquitcrew.co.za
