Peanut butter brand to assist children and consumers
FOURWAYS – Black Cat peanut butter focuses on empowering the future.
The iconic favourite, Black Cat peanut butter, known to be one of South Africa’s most prevalent and treasured peanut butter brands, has pledged to bring more smiles to children’s faces with the new Black Cat School Revamp campaign that’s been running since 20 February and ends on 16 April this year.
Since 1926, Black Cat has been the brand that spreads the fun, executing and engaging in activities for its supporters as a way of giving back.
This year, the focus is all about empowering a future generation of heroes. This is through the nourishment and energy that peanut butter provides to adults and children but also by giving South Africa the opportunity to help a school in need.
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Black Cat will be instilling inspiration with a simple competition that begins in stores nationwide. To enter, consumers need to purchase one Black Cat product from a leading retailer, dial *120*2337# and follow the prompts. People stand a chance to win their share of R100 000 in cash prizes daily and the grand prize of a Black Cat revamp for their school of choice worth R250 000. The grand prize winner has the option to pay it forward by nominating their own school or a school from a selected list of schools in need of a revamp, should they wish to do so.
“Black Cat is giving us an inspiring opportunity to help play our part in educating and motivating the leaders of tomorrow. We urge you to engage and empower the children of South Africa by entering this competition and giving all of SA a fair chance at being the best they can be,” said Black Cat brand manager, Vuvu Mbikwana.



