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Institute to empower and transform hair industry

JOBURG - Renowned for its beauty products, cosmetics giant L’Oréal is giving back to communities through their newly launched salon institute.

The L’Oreal Professional African Salon Institute is described as the first institute of its kind and was formed in an attempt to uplift and develop the communities it operates in.

According to Paballo Makhetha, The company’s corporate communications co-ordinator, the institute was also introduced to address the need for more professional hair salons in Africa.

“The idea [in developing the institute] was to also bridge the existing gap and professionally train aspiring hairstylists,” she said.

As a first of its kind, the salon institute was officially opened in Braamfontein on 20 February, Makhetha added.

She said the location selected for the institute was based on the fact that Braamfontein had recently seen a huge urban regeneration in the area.

“In essence L’Oréal wanted to be part of that urban regeneration as well as be easily accessible by most people, especially those that would be interested in enrolling at the institute,” she added.

Makhetha said the salons were open to the public and offered a variety of services at affordable rates, making it valuable to the local community.

She added that although there were plans to open more L’Oréal Professional African Salon Institutes, both in the country and in Africa, the focus remained on maintaining the current one.

“At the moment we are focusing on growing the current institute in Braamfontein,” she concluded.

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