Cassper Nyovest launches ‘save money’ music video
MABONENG – How important is it to save money? Read to find out hip-hop star's bid to help raise awareness on conspicuous saving.
Local hip-hop star, Refiloe ‘Cassper Nyovest’ Phoolo, released his latest track Mr Madumane (Big $pendah) at an exclusive event in Maboneng on 22 July.
The 26-year-old’s latest song may heat up dance floors, but it was written with a higher purpose in mind.
At an exclusive event, supporters and fans of Phoolo’s music recieved firsthand experience on the new save money concept video.
“We all know a Mr Madumane, the flamboyant guy you never see without a flashy accessory. He spends thousands trying to impress everyone, yet no one is impressed. This attitude is what inspired this song. We need to rethink what is important to us,” said Phoolo.
“We keep spending ourselves poor trying to look rich. We need to realise the importance not to claim that you’re rich when you’re not, which is why the message of Mr Madumane (Big $pendah) is so relevant. South Africans need to realise how they allow society to pressurise them into debt – if you cannot afford it, do not buy it.”
Released the same month as National Savings Month last month, the song is Phoolo’s attempt to urge South Africans to get wise with their money, to think twice before getting into debt, and to prioritise clever saving techniques and investing for the future over flashy spending.
The video is part of the #ConspicuousSaving initiative, a partnership between Phoolo, model and actress Pearl Thusi and financial services company Sanlam to demonstrate the value of being thrifty, taking money seriously, avoiding debt and actively building wealth.
The initiative, which culminates in the release of this video, played out over the course of July through a series of communications which showed that while Thusi and Phoolo may enjoy the finer things in life, they know the value of the rand, hard work and being clever with their money.
Cora Fernandez, chief executive officer of Sanlam Investments: Institutional Business said, “Sadly, National Savings Month is only one month of the year. But for 12 months of the year, South Africans are bombarded with messages about instant gratification and lured into spending. They are encouraged to get into debt in order to get what they want immediately – the car, the clothes, shoes, the jewellery, or the watches,” said Fernandez.
“We need to change the narrative around money, to start dinner conversations about how our investments are doing or how solid our savings slush funds are, rather than what we have just bought or are planning to buy. We want to fire up a nation of #ConspicuousSaving to set ourselves on a path of true, lasting wealth creation.”
