Bring moments to life through technology

As households across the country celebrate Heritage Month, Samsung is helping bring these moments to life through technology designed to connect people, entertainment and experiences. And with the Blue Tag Sale¹ entering its final countdown, consumers have one last opportunity to upgrade their homes with offers before the campaign ends.

From watching a big game with the family to settling in for a movie night, competing in a multiplayer gaming session or capturing the moments that make time with family and friends memorable, Samsung’s connected ecosystem is designed to make the moment that much more special.

At the centre of a South African home is the TV. More than a screen, today’s TVs can become an entertainment hub for the whole household, bringing together movies, sport, gaming and streaming in one immersive experience.

The brand’s 2026 TV line-up brings families closer to every moment on screen. Artificial Intelligence (AI)-enhanced picture and sound elevate films, series and live entertainment with striking detail, depth and clarity, creating an engaging big-screen experience for everyone in the room.

For sport, large-screen displays put fans at the heart of the action, delivering smooth motion and vibrant, immersive visuals that make every match feel like a shared occasion. And when it’s time to game, gaming-optimised TVs and monitors combine responsive performance with fluid visuals and expansive screens, helping players enjoy more immersive, competitive gameplay.

This is where Samsung’s connected ecosystem comes into its own. Different generations may have different interests, but technology can create common ground. One family member might be streaming their favourite series, another catching up on sport, while someone else is gaming. With the brand’s ecosystem, these experiences can coexist within a connected home² designed around the way people live. Samsung’s Bespoke Family Hub and Bespoke Dual Flex Built-in Cooking simplify connected entertaining, while SmartThings Food³ inspires South Africans with recipes from mielie bread and mogodu to breyani and koeksisters.

As the weather warms up, the brand helps households create a home that is ready for every shared moment. Air conditioners provide intelligent temperature management and gentle, evenly distributed cooling, helping families stay comfortable without a direct cold draft⁴.

Blue Tag Sale’s final countdown is officially underway, with the campaign ending on September 27. From TVs and gaming monitors to connected home appliances designed to enhance everyday life, consumers can take advantage of limited-time offers across Samsung’s product portfolio while stocks last.

^[1] Terms and Conditions Apply

² Using the SmartThings App, is available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required.

3 Requires a wireless network, a Samsung account and the Samsung SmartThings App. The Samsung SmartThings App supports Android OS 8.0 (Oreo) or later, which is optimized for Samsung smartphones. This App also supports iOS 13 or later for iPhone models. The SmartThings App is available in the App Store and Play Store.

⁴ AI Motion Wind refers to AI Direct and AI Indirect wind modes, which operate in AI Auto Mode.

Visit https://www.samsung.com/za/offer/blue-tag-sale/