Fans roar with flavour for Simba
The event brought together content creators and friends to celebrate the bold taste and love of tomato sauce within the community and street culture.
Simba, in collaboration with Wellington, recently hosted an exclusive flavourful experience celebrating bold taste and street culture at Langhams in Fourways.
The event turned up the flavour with content creators Khanyisa Jaceni, Sphe Music, Mbuyiselo Vilakazi, and the fabulous Apple Mokoena in attendance.
This was to celebrate the launch of Simba’s tantalisingly tangy new tomato sauce flavoured chips, this time inspired by the rich taste of the Wellington’s full flavour tomato sauce.
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“Simba is known to bring Mzansi’s favourite flavours to life,” said Tongase Dhlakama, the senior marketing manager, potato chips category at PepsiCo South Africa.
“Tomato sauce is just one of those must-haves at every meal, from braais to Sunday feasts. By introducing this flavour, now with Wellington’s signature sauce, we’re not just answering the call of what our fans love but also giving them an even crunchier way to enjoy a timeless classic.”
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