Just in time for heritage month, the Folklore Festival is returning this September for the fourth time, with the theme #Kinfolk, aiming to bring communities together through music, storytelling, and art.

According to festival director Pilani Bubu, from Fourways, the theme is about more than family ties. “Kinship is not just about bloodlines; it’s about community, spirit, and the people who remind us of who we are.” She added that the festival invites attendees to feel part of something bigger than themselves.

Since its inception, the festival has focused on supporting emerging artists. Pilani said: “Success for us isn’t just measured in ticket sales; it’s in seeing new artists gain visibility, audiences, and opportunities that extend far beyond the festival stage.”

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The festival pairs new voices with established performers, such as Mahotella Queens, Buhlebendalo, and Zawadi Yamungu, amongst others, to create opportunities for collaboration and recognition. Storytelling is central to the festival, with activities designed to connect different generations.

“For young audiences to inherit pride and wisdom from older generations,” said Pilani, “and for elders to witness their legacies being carried forward. It’s about continuity and healing.”

The festival’s programming includes fireside sessions, children’s activities, and music that draws on ancestral rhythms. It also aims to preserve and promote cultural heritage, highlighting indigenous traditions and amplifying women’s voices.

“Festivals like the Folklore Festival act as living archives. By putting indigenous and folk traditions at the centre, we keep them relevant for new generations.”

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This year’s lineup was curated to balance heritage with innovation. “We wanted artists who embody #Kinfolk, while also offering diversity across sounds, genres, and storytelling traditions.”

Attendees can expect soulful performances, collaborations, and moments that move between reflection and celebration.

Building on last year’s success, the festival will also introduce new features, including a VIP brunch experience curated by Food I Love You, and expanded activities for children. “Our lineup is stronger and more diverse than ever, giving audiences more reasons to immerse themselves in the magic of the Folklore Festival.”

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