Fourways musician Kelvin Alston, who performs under the stage name Jack Atlantic, is working towards a new 10-track album targeted for release in 2027.

The full-time singer and guitarist, who picked up the instrument at age 13, gave up competitive swimming in high school to pursue a career in music. His early experience included taking part in Battle of the Bands competitions alongside older musicians who had already finished school.

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Over a career spanning more than 20 years, Alston has performed at venues, weddings, corporate functions, restaurants, pubs, and private events across the country. His repertoire spans from the 1960s to current top 40 hits, with performances tailored to each audience.

“I enjoy reading a room and adapting what I’m doing to the audience,” he said. “You can play the same song hundreds of times, but the response from a particular audience can completely change the experience.”

His debut album, Repaired, received a Best Adult Contemporary Album nomination at the 27th South African Music Awards (Samas) in 2021, while his second album, Shipwrecked, also earned Sama recognition. Six of his original songs have reached the top spot on national commercial radio stations.

The title track, Repaired, holds particular meaning for Atlantic as it was written as a personal song without expectations of commercial success before reaching number one on multiple radio stations. “It continues to remind me of where I’ve come from, where I am now, and where I’m going,” he said.

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The stage name, Jack Atlantic, was adopted after a radio presenter introduced him as ‘Kevin Aliston’ while he had a number-one song. The name combines references to his former band, CherryKab, and his surname.

Alston credited music industry veteran Benjy Mudie, whom he met while studying music at Damelin Bramley, as a key mentor who helped him understand the business side of the industry and assisted in securing his first record deal with Just Music. His musical influences include John Mayer as well as South African groups Prime Circle and Just Jinger.

Looking ahead to his 2027 album, Alston plans to explore options for involving supporters and investors while supporting charitable causes.

“I want to keep performing regularly, while continuing to release original music,” said Alston.

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