‘The Road to the World Cup’ project to inspire nations and beyond
Thato Molomo is excited to be part of a collaboration that will showcase talent in the world of sports.

The world countdown to the 2026 FIFA World Cup has begun and South Africa is gearing up to relive the magic of 2010.
The Road to the World Cup project, a brainchild of young sports enthusiasts Thato Molomo, under his company Molomo Marketing, and Roselyn Omaka, who runs Bolanle Media, is ready to capture the essence of unity and pride that defined the country’s hosting of the tournament.
Molomo, together with Omaka, said they will be filming and producing a behind-the-scenes documentary which tells the journey of players on major streaming platforms like Netflix.
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Molomo said this project will showcase the dedication, challenges, and triumphs that
athletes experience, both on and off the field, providing an authentic glimpse into what it takes to reach the pinnacle of sports.
He said the desire to reignite the excitement and togetherness that South Africans experienced in 2010 was what inspired him to never say no to joining the initiative.
“Unity is at the heart of everything we do and thrive on as a nation,” he said. “This project reflects the idea that we are stronger together. If we can inspire that sense of togetherness and pride through this initiative, then I believe we’re taking a meaningful step closer to greatness as a society.”
Molomo launched Blur Vision last year, to transform the world of sports in Fourways and beyond.
He said he wanted to unlock the full potential of young talent, but most importantly, tackle youth unemployment, and he is doing exactly that.
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When asked how he envisioned their collaboration to the success of the Road to the World Cup project, and what unique strengths each party brings to the table, he said: “Together, we’re bringing something unique to the table.
Molomo Marketing offers a fresh perspective, focusing on the South African and African communities, while Bolanle Media’s world-class production capabilities elevate our vision. This synergy sets us apart and positions us as future leaders in global sports storytelling.”
Molomo said he is proud to see his vision to make changes in the world of sports coming to life since launching Molomo
Marketing last year.
“I am excited. There’s nothing more fulfilling than rolling up my sleeves, getting involved in the work, and producing real results. The process itself is the most rewarding part, and seeing it culminate in impactful projects like this, makes the journey worthwhile.”
The 2026 FIFA World Cup is going to be hosted by three countries: Canada, Mexico, and the United States. This will be the first time in history that the World Cup will be hosted by more than two countries.
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