WIN a #UltimateHydration with Thirsti hamper
South Africa’s sportsmen will be sponsored by #UltimateHydration with Thirsti in full support of the country’s athletes, teams and administrators in 2021 and beyond.
Having commenced production in 2015, the natural spring water brand known as Thirsti will throw its weight behind all things sport.
With the pandemic having turned the world upside down, the sports sponsorship space finds itself “thirsti” for an exciting and innovative brand that represents health, hard work, passion and an undisputed love of South African sport.
Four years post penetrating the market with the iconic still and sparkling water ranges, Thirsti released the ultimate sports drink, ISOFIT+, with the bold Thirsti flavours range adding to that this year.
Thirsti MD Rob Hoatson elaborates on the Klein Drakensberg mountain spring water.
“The source is in Normandien and the water that comes out of that mountain is exceptional in its composition, with a high pH of 8.9 and total dissolved solids of 217. This means it is rich in natural minerals that are supportive in getting the best into your body when you hydrate.
“When you compete, you require both hydration and re-hydration – both of which are covered by our products.”
“South Africans are known for loving life – a carpe diem type of attitude and passion. Our athletes take it one step further with their determination, obsession and patriotism for the podium finish.
“For this reason, we decided to focus on event sponsorships across multiple sporting codes, commencing in 2019 when we became the hydration partner to both the Comrades Marathon and the Sharks rugby team.
“Added to that will be the Absa Cape Epic, Maritzburg College bursaries and a host of community driven initiatives that aim to support the tomorrow within our home province.”
Each sponsorship spans a period of three years and will be leveraged by way of product sampling, promotions and giveaways, athlete appearances, event presence and the full bouquet of the traditional marketing mix components.
“It’s important that South Africans know Thirsti is a brand that is proud of our people, their health and their goals. Covid-19 has changed the landscape, bringing with it immense challenges, but we remain optimistic and choose to partner with such properties in this time of need. Let’s grow together,” said Hoatson.
“We believe our sponsorship portfolio paints this picture while ensuring our brand remains top of mind in the ultimate in hydration. We want people to experience Thirsti in the spaces where they are living and loving life.”
Win a Thirsti hamper
One lucky reader stands a chance to win the hamper. To stand a chance of winning, please answer the question correctly and send your answer to southerncourier@caxton.co.za
Question: What product will support South African sportsmen in 2021?
Submit your answer and full contact details: name and surname and cell number to southerncourier@caxton.co.za in order be eligible for this prize.
The competition will close on February 11 at noon.
The judge’s decision will be final and no correspondence will be allowed. Ts and Cs will apply. The person must be available to utilise the prize. Winner will be notified via email where to collect the hamper.
