Top reasons why buyers and sellers need an agent

There can be much to learn when buying or selling your first home. The process can be complicated and stressful, even for those who have concluded property transactions before.

“The world of property transactions can be incredibly overwhelming, especially for first-time buyers, without the advice and guidance of a qualified real estate professional,” says Adrian Goslett, the regional director and CEO of RE/MAX of Southern Africa.

He says there are many ways a real estate agent can prove helpful, from sharing expert advice on unfamiliar terminology and processes to helping negotiate and close the deal on a client’s behalf.

A RE/MAX LLC published report looked into some of the main concerns for buyers and sellers. According to the findings, US home buyers needed the most help in researching listings, identifying wants versus needs and priorities, and guidance on home repairs and renovations.

On the other side of the transaction, sellers reported needing the most help with pricing the home, understanding the sales process as a whole, and closing and finalising the deal.

“While these results are based on US respondents, I would expect to find similar results if we conducted the study in SA,” Goslett notes.

His advice to local real estate professionals is to ensure they can offer expert help in these main areas of concern.

“Being a good agent means more than matching a buyer to a seller. It also means providing expert advice and guidance throughout the home-buying or selling journey. This leads to repeat and referral business and will set you apart and help you become a top real estate professional,” he advises.

Goslett recommends clients work with a reputable agent who can provide precisely that kind of service.

“Not all real estate professionals will provide the same level of service. Take the time to find somebody who is reliable and helpful because their guidance will prove invaluable throughout the process,” Goslett concludes.