Heidelberg Hospital has launched its World Breastfeeding Week programme with a fundraising campaign and a newborn clothing drive to promote maternal and infant health while supporting families in need.

The hospital’s Clinical Support and Therapeutic Unit hosted two fundraising events on July 28 and 30 as part of the build-up to World Breastfeeding Week, which is observed annually from August 1 to 7.

Hospital staff supported the initiative by purchasing freshly baked cakes and muffins, which were served with tea and coffee. The funds raised will contribute towards activities planned for the awareness week.

In addition to the fundraising campaign, the hospital has introduced a Newborn Clothes Drive, encouraging staff members to donate clean, usable clothing for newborn babies.

The initiative aims to provide essential items to vulnerable families and will continue throughout World Breastfeeding Week and beyond.

World Breastfeeding Week is a global campaign that highlights the importance of breastfeeding in giving babies the healthiest possible start in life while promoting the health and wellbeing of mothers.

Through its awareness activities and community support initiatives, Heidelberg Hospital hopes to encourage breastfeeding and make a meaningful difference in the lives of local families.