Winston Park business offers a cuppa for CHOC
For every cup of coffee purchased at the Fresh Stop in Winston Park, R1 will be donated to CHOC.
WITH The Cows unable to raise much-needed funds for CHOC Childhood Cancer Foundation South Africa through sporting events due to the ongoing lockdown, an Upper Highway businessman and keen cyclist Richard Critchlow, brewed up an innovative scheme to help.
Critchlow’s coffee shop at the Winston Park service station, Fresh Stop, is a regularly frequented by cyclists training in the Upper Highway area. He then decided to donate R1 per cup of coffee sold to the CHOC’s.
“The Cows have lost a number of avenues to generate income for CHOC. So, when one of their projects fell away, I thought I would come in and use my coffee sales as a way to give back,” explained Critchlow. “It has worked well! There is a wide understanding of what The Cows do, so when word got out that people could assist The Cows by just buying a coffee, business at our coffee stand has started to pick up!”
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Critchlow explained that a three-month window had been set for the promotion to help plug the gap left by the cancellation of many mass participation sporting events.
“At the end of the three months, we will be in a position to do a big handover, and I would like to combine that with a big ride with The Cows,” he said. “This has been such a positive project that I will look at keeping it going.”
To help support The Cows, visit www.thecows.co.za.
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