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Clothing brand gears up to join ‘herd’

This year's golf day organised by The Boytjie Brand will benefit The Cows, an organisation that plays a huge role in raising funds for the Childhood Cancer Foundation of South Africa.

A LOCAL clothing brand is hosting another golf day, and this year’s beneficiary is The Cows, an organisation that plays a huge role in raising funds for the Childhood Cancer Foundation of South Africa (CHOC).

Last year, The Boytjie Brand hosted its first golf day, which turned out to be a huge success and was dubbed one of KZN’s biggest days!

Founder Tyrone Rudolph said that after last year, they received a positive response with people asking if they could host another one this year.

“As a local brand, it is only right that we also give back to local – we love supporting others! We chose The Cows as cancer affects a lot of people nowadays, and many people can relate to it, whether it be yourself, your family or your friends. We need to create a community of support, always.”

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A volunteer at The Cows, Lynne Macrae, said they are made up of ‘crazy people’ who do ‘crazy things’ for CHOC, a non-profit organisation that advocates for the health and well-being of children and teenagers diagnosed with cancer or life-threatening blood disorders and their families.

The passionate and dedicated staff and volunteers of CHOC aim to save lives through early detection and comprehensive support programmes for the families affected by cancer. They offer psychosocial, emotional and practical support as they augment various medical fraternities.

The Cows target most of the country’s major mass-participation sporting events as opportunities to raise money for CHOC.

Their energy is infectious, and with the motto ‘Love Living Life’, they guarantee plenty of fun in their fundraising activities. “The Cows were started in 2008, and we are just there to have fun while raising funds and creating awareness.”

She said it was started by Kerrin and Grant Bain.

“The couple lost their 20-month-old daughter, Jessica, to cancer. The Bains family sadly lost their second daughter Georgia to brain cancer a few years later. The journey led them to starting The Cows, to fundraise for CHOC,” said Macrae.

Rudolph added that this is a multi-branded golf day to bring people together and network while having fun and, of course, raising some funds for a good cause.

“This year, we have 136 players and over 50 sponsors involved, and there will be local companies trying to make a difference – #whataboytjie.”

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