Get your idea across quickly and clearly

Potential investors don’t have a lot of time so get the idea of your business across quickly and clearly. It’s also a very good exercise to cut down your business plan to the absolute minimum – it forces you to trim unnecessary words and to communicate your idea clearly.

Your business plan should contain:

• A description of the problem your customers have
• Your solution (your product or service)
• Business model (how you make money)
• Target market (who is your customer and how many of them are there)
• Competitive advantage
• Management team
• Financial summary
• Funding required

Think carefully about the content of your business plan

Think carefully about what you are trying to communicate. Presentation is important, but what you are saying and how you are saying it is really is crucial.

Investors will use this document to get an understanding of your communication skills as well as your ability to think critically about your business. You should spend more time on this part of your plan than on any other section.

You can find free business plan templates online.