WATCH: Texting and driving: it leaves you ‘partially blind’
Hard-hitting ad video goes viral
A video about the dangers of texting while driving has gone viral since uploaded on YouTube earlier this month.
The Western Cape transport department posted this hard-hitting ad as part of the department’s SafelyHome campaign.
On Friday the video was close to 600 000 views on YouTube.
Donald Grant, MEC of Transport and Public Works, said: “Distracted driving remains one of the leading causes of crashes that result in serious injury and, too often, death on our roads. As the United States’ National Safety Council points out, brain activity in the areas that process moving images decreases by over 33% when we are talking on our phone.
“This means that we effectively become partially blind when we use our cellphone while driving. As part of Safely Home efforts to curb distracted driving, we have produced and published the #ItCanWait advertisement that highlights the dangers of being on your phone while driving.”
