Pick n Pay launches Feed the Nation Fund
Cash as well as food donations can be made at stores
Pick n Pay has established a Feed the Nation relief fund to provide food and basic hygiene essentials to the most vulnerable during the lockdown and is inviting all South Africans to help feed the nation.
The Feed the Nation campaign will help those South Africans who rely on meal donations every day, and those who don’t have a support system to fall back on during this crisis, says Suzanne Ackerman-Berman, transformation director at Pick n Pay.
“School closures have meant that many schoolchildren who were dependent on school feeding schemes for their main – sometimes only – meal of the day, have been left without food. Shelters for the homeless and orphanages who depend on public generosity are now without aid.”
Pick n Pay encourages customers to help Feed the Nation by donating at any Pick n Pay till or through their website (www.pnp.co.za/feed-the-nation). A donation of just R21 will provide a daily meal to someone in need for a week.
All cash donations will go directly to Joint Aid Management (JAM) and FoodForward SA (FFSA), with a focus on children and shelters. Collectively they work with organisations throughout South Africa and feed over 500 000 people daily.
Pick n Pay has contributed an initial R5-million, together with the Ackerman family, and CEO Richard Brasher has also offered to donate half his salary this month to the campaign, along with other group executives.
This initial contribution to Feed the Nation will be allocated to projects and organisations serving the most vulnerable.
Selected stores also introduced Feed the Nation collection trolleys in stores for local welfare and charity organisations to help feed people in the store’s immediate community.
DHL and Unitrans will provide logistical support to the campaign, and some suppliers have already donated to support the campaign. Willowton Group, manufacturers of leading cooking oil brand Sunfoil, have already donated 34 000 litres of cooking oil, as well as 68 000kg of maize meal and rice.
Pick n Pay is looking for more partners to help Feed the Nation.
Customers can help Feed the Nation in four easy ways:
1. Donate at the till point of any Pick n Pay store
2. Donate online at www.pnp.co.za/feed-the-nation
3. Drop any non-perishable food items in the collection trolleys in store
4. Donate Smart Shoppers to FoodForward SA (this can be done via the PnP app or in-store at the kiosk)
