Creative strategist, talent manager and entrepreneur Matjie Ramohlale, professionally known as Masha Ramohlale, is building a creative agency, Sculpted Creatives, from his home ground in Sedibeng, Thembisa.

The 24-year-old former Hoërskool Birchleigh pupil, who is completing a BCom in Law, says the community played a significant role in shaping his perspective and approach to work.

“Growing up around people who knew each other, being outside, experiencing the energy of the community and watching different people build their lives from very little are some of my favourite memories,” says Ramohlale.

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“Thembisa gave me many of those everyday moments that you only truly appreciate when you get older.”

He highlights the area’s talent and resilience as key drivers for his agency.

“There is always someone creating something, starting something or trying to make a name for themselves. I love that hunger and resilience,” says Ramohlale.

Rather than frequenting a single venue, Ramohlale prefers spaces focused on connection.

“I enjoy spaces where people can connect, listen to good music, eat, create and simply be themselves,” he says.

His local recommendations include Chuff Pozi in Mashemong and Oliver’s Kota in Hospital View for kotas, as well as HangAwt 1632 for a table-for-two experience to unwind.

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Seeing the local talent made Ramohlale realise he did not need to leave his community to build a career.

“I could build from where I am and help other creatives do the same,” he says, adding that this mindset led to his work in artist management, digital marketing, PR and creative strategy.

A turning point in his career came while working at the entrance of a local event.

“It allowed me to understand what happens at ground level during an event, rather than experiencing it only as a manager who arrives and stands behind the stage,” says Ramohlale.

“I got to interact with people from Thembisa and saw a side of the community that I’m still exploring.”
He identifies access to information as a primary obstacle for emerging talent.

“There is so much talent, but not everyone has information about opportunities, resources, networks or people who can help them navigate their industries,” says Ramohlale.

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“We need more platforms that inform young people about real opportunities, mentorship, skills development and exposure. Sometimes the talent is already there; people simply need someone to open the door.”

Ramohlale finds inspiration in those behind the scenes, highlighting Mahlatse Serumula, the marketing and social media manager at HangAwt 1632.

“She is not only warm and approachable, but also intelligent, strategic and honest in the way she communicates,” says Ramohlale.

“Mahlatse is a true culture connector who understands people, ideas and the community.”

He describes Thembisa as “talented, vibrant and connected”.

Although known for PR and talent management, Ramohlale started as a video editor and invitation card designer during his high school years at Hoërskool Birchleigh.

“I have always been a creative at heart, and I think that foundation is still visible in the way I approach strategy, branding and storytelling today,” he says.

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Looking ahead, Ramohlale wants to see a structured ecosystem for young creatives covering music, fashion, photography, content creation, marketing and business.

“Everything that is put out there should have a strategic plan behind it. Creativity is not only about having an idea; it is also about understanding how to develop, position and execute that idea,” says Ramohlale.

“I want young people to see that their creativity can become a career, not just a hobby.”

He adds that perseverance is essential in the industry.

“One of the biggest lessons I have learned is to keep going even when nobody is clapping yet. A lot of the work you do in the beginning happens quietly,” says Ramohlale.

“Home is where your story begins. No matter where my career takes me, Thembisa will always be part of the foundation I’m building from.”