Local young entrepreneur launches his shoe brand

Kabelo Selekolo is a 32-year-old entrepreneur from Ivory Park, who has launched his shoe line Mswenko
These shoes that are for people who want to stand out from the crowd.
Their objective is to create and market high-quality shoes, sneakers, and sandals for customers looking for fashionable alternatives.
The name is an African expression/word that means ‘swag’ in English. It refers to a person’s style, attitude and confidence.

“When you wear Mswenko, you’re ready to take on the world. But there’s so much more to it than just a great look. Mswenko shoes combine fashion with function for a perfect fit and maximum comfort for every style of walk or workout.
“From the office to the gym to a night out with friends, Mswenko shoes give individuals a unique look and make them feel confident. Mswenko footwear has now become a new baby of the avid entrepreneur.
“It’s a long journey that started in December 2021 and launched on October 18, 2022.”
He hopes to keep producing and selling sneakers that encourage people to assert their rights and be different.
“We’re passionate about developing our country and ensuring orphanages nourish their children by offering them a chance to develop their talents. For every pair of Mswenko shoes sold, we donate R10 to support orphanages with food and clothes.
“Mswenko is a social enterprise that believes in giving back to the community. We share a love for children in South Africa and we believe in empowering them through donations,” said Selekolo.